Why is Lululemon the new darling of the fashion industry? !

01

From founding to market value exceeding 40 billion US dollars

It only took 22 years

Lululemon’s product innovation started with a “religious” culture, targeting women with high spending power, high education, aged 24-34, and a pursuit of healthy living as the brand’s target consumers. A pair of yoga pants costs nearly 1,000 yuan and quickly becomes popular among high-spending women.

02

Actively deploy global mainstream social media

Marketing method successfully goes viral

No.1 Facebook

Lululemon has 2.98million followers on Facebook, and the account mainly posts product releases, store closing times, challenges such as the #globalrunningday Strava running race, sponsorship information, meditation tutorials, etc.

No.2 Youtube

Lululemon has 303,000 followers on YouTube, and the content posted by its account can be roughly divided into the following series:

One is “product reviews & hauls | lululemon”, which mainly includes some bloggers’ unboxing and comprehensive reviews of products;

One is “yoga, train, at home classes, meditation, run|lululemon”, which mainly provides training and tutorials for different exercise programs – yoga, hip bridge, home exercise, meditation, and long-distance travel.